# Built for Every Stage

Whether you're just getting started or scaling to new heights, we meet you where you are. Our tiered approach ensures you get the right level of support, strategy, and execution for your current stage of growth.

## Tier 1
### Scale

You've found what works. Now execute at speed.

You need a team that can run as fast as you do, without the overhead of building internally.

- Proven product-market fit
- Need execution velocity
- Ready to dominate channels

## Tier 2
### Growth

Finding product-market fit is a process.

We build your learning machine and systematically find repeatable channels.

- Early traction signals
- Testing multiple channels
- Building growth systems

## Tier 3
### Seed

Your first real investment in paid acquisition.

Early stage companies need a strong foundation. We build yours right.

- Less than 1 year old
- Raised under $3M
- First time with paid media

## How We Work

Our team has spent over 20 years at the intersection of emerging tech and digital advertising, helped leading businesses unlock new growth, and deployed billions in paid media.

### PHASE 1
#### DEFINE IDEAL CUSTOMER PERSONA

- Build Ideal Customer Persona (ICP) model using behavioral data, patterns, and social linkages
- Identify ICPs based on prior spend behavior, preferences, interaction frequency, and engagement
- Segment personas by lifecycle stage: New, Active, Dormant, Churn-risk and channel-specific attributes

### PHASE 2
#### DESIGN CONVERSION FUNNEL

- Architect onboarding and retention funnels for Ideal Customer Persona(s)
- Map conversion events from impression → install → target metric(s)
- Attract new customers through creative variations, landing pages, and CTAs aligned to motivations

### PHASE 3
#### SELECT MEDIA MIX

- Select ideal channel mix across Tier 1 channels using audience segments
- Utilize channel-specific predictive modeling and lookalike audiences based on campaign goals
- Define comprehensive creative development and refresh strategy across creative types and channels

### PHASE 4
#### TEST CAMPAIGN PERFORMANCE

- Monitor campaigns with custom dashboards by geo, persona, creative, and channel
- Optimize campaigns with bid tuning, creative split testing, and audience refresh cycles
- Share weekly performance reviews with executive-level insights and granular optimization plans

### PHASE 5
#### SCALE WHAT WORKS

- Scale top-performing conversion funnels with in-language creative and cultural messaging
- Deploy custom targeting templates per market based on legal frameworks and user behavior
- Introduce lifecycle CRM and remarketing by region to maximize LTV

## What They Say

They bring a level of rigor that elevates our work.

Ranier Gadduang

Head of Brand, Sui Foundation

Better reach, higher-quality leads, and clear ROI improvement.

Jake Gordon

CEO of Noteefy

Less like an external agency and more like a true growth partner.

Dae Son

CMO, Six Sigma Sports

Real professionals who knew how to deliver results.

Sonic

Pumpkin.fun

## Not Sure Where  You Fit?

Tell us about your goals. We'll recommend the right tier based on where you are today. No pitch, just honest advice.